Pure Power Control operates in the market of industrial automation systems with the aim of developing innovative control systems for self-driving vehicles. Pure Power Control designs and builds cognitive platforms for a fleet of autonomously driven vehicles and robots that make them particularly suitable for use in human environments. The control system requires vehicles to be equipped with safety and monitoring sensors and a specific dedicated software that guarantees the following functionalities: “automatic mapping of the environment, internal vehicle localization, coordination between the cooperating vehicles for the pursuit of optimal trajectories that adapt to different operating scenarios “. The fields of application of innovation can be disparate, from industry, to logistics and to agriculture. For these purposes Pure Power Control uses advanced methodologies of Design, Design and Development typical of the design and production process of the automotive industry (Model Based System Engineering, Design for Six Sigma). The System is compatible with the dictates of the Industry Plan 4.0.