Today Automotive is the protagonist of an epochal transformation process caused, on the one hand, by the emergence of new mobility models, on the other by the introduction in mass production of: alternative propulsion with reduced environmental impact, assisted driving and autonomous driving. This transformation is enabled by fervent technological advances on electrical accumulators and electric powertrain, electronics and sensory devices, electrical communications and advanced information processing techniques. Pure Power Control participates in the intense innovation process in the automotive sector, supporting Tier1 builders and suppliers in the design, development and construction of electric and electric hybrid vehicles. It develops electronic control solutions, characterized by the high degree of integration and optimization in vehicle management, for propulsion systems (based on internal combustion engines, electric or electric hybrid drive) and for vehicle dynamics. It realizes its products using a development and validation process in line with the state of the art in the automotive industry and homogeneously integrated with the process adopted by its customers.